A new Marketing Face Lift for Brother’s Retinal Imaging Display
Brother demonstrated the concept of a stationary type retinal imaging display which was developed by applying optical system technologies based on company’s laser printing technology and piezoelectric technologies for the first time at EXPO 2005 in Aichi, Japan. Brother continued its effort in this field by developing a spectacle type wearable RID prototype, and later in 2009 succeeded in down sizing the power source box responsible for storing light source module in this system. Brother since then has made some improvement to this prototype, and as a result felt the time is right to give a proper marketing name to this novel technology by calling it “AiRScouter”. The “Air” in this name expresses the RID which is lightweight and ease to wear, and combining that with “scout” which means “a person who gets information “.
Furthermore, AiR is a reference to AR for Augmented Reality. But the new name is not the only enhancement plan from brother; the new AiRScouter features a improved image quality through a redesigned optical scanning system as well as upgraded design allowing it to attach a micro camera for practical use. The new AiRScouter provides an ability to its user to see the images without affecting the visual field, plus it allows the user to view private images and confidential data at any place. The user can view images on a virtual large screen anytime, anywhere (16 square inches screen viewed in 1m ahead). The launch of the new AiRScouter is planned within 2010 fiscal year.
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