Development of “Emboss Look 3D” a New Surface Processing Technology by Toppan Printing
Toppan Printing has developed a printing technology that makes a 3D design possible by giving a sense of depth to a paper carton packages. Through use of this new technology it is possible to produce visual effects such as sense of dept during the printing process. This has been achieved through use of UV varnish to form a microlens on top of fine dot pattern printing and optimizing the alignment of the lens. The new “Emboss Look 3D” technology eliminates any needs for special lens-shaped film, as well as eliminating any needs for separate process, where the 3D design can be produced with the use of regular printing process, a great cost saving.
The new printing process can be applied to paper cartons for products such as cosmetics, toiletries and pharmaceutical products. The company is anticipating sales of around 300 million JPY in fiscal 2011. Use of the new technology can be extended to such products as books and commercial printing such as in-store sales promotion tools.