Augmented Reality a Next-Generation Consumer Engagement Technology

July 5, 2014 · Filed Under Editor's Corner · Comments Off on Augmented Reality a Next-Generation Consumer Engagement Technology 

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Augmented Reality in essence provide a real-time use of information whether would be in form of text, graphics, audio or other type of virtual enhancements integrated directly into the physical world objects that surrounds us. The technology has seen its practicality and usefulness particularly in mobile world where it has a chance to enhance the user’s senses through digital instruments allowing real-time responses helping user with faster decision making. Read more

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