SONY releases its Augmented Reality “SmertEyegalss”

September 21, 2014 · Filed Under Trendy Products · Comments Off on SONY releases its Augmented Reality “SmertEyegalss” 

Sony SmartEyeglass
Sony has announced the development of “SmartEyeglass” transparent lens eyewear which can connect to compatible smartphone for imposing text, symbols and images as such on to user’s field of view. The “SmartEyeglass” comes with various sensing technologies including CMOS image sensor, accelerometer, Gyroscope, electronic compass, brightness sensor as well as microphone. Read more

Augmented Reality a Next-Generation Consumer Engagement Technology

July 5, 2014 · Filed Under Editor's Corner · Comments Off on Augmented Reality a Next-Generation Consumer Engagement Technology 


Augmented Reality in essence provide a real-time use of information whether would be in form of text, graphics, audio or other type of virtual enhancements integrated directly into the physical world objects that surrounds us. The technology has seen its practicality and usefulness particularly in mobile world where it has a chance to enhance the user’s senses through digital instruments allowing real-time responses helping user with faster decision making. Read more

Development of SmartAR, an Integrated AR technology combining Object Recognition and 3D Space Recognition Technology by SONY

May 24, 2011 · Filed Under Trendy Products · 1 Comment 

As Augmented Reality (AR) technology finds its way into variety of applications such as advertisement, promotion, games, as well as search technology, marketers started to use AR to promote products via interactive AR applications. One such example is the 2008 LA Auto Show, where Nissan unveiled the concept vehicle Cube and provided visitors with a brochure which, when held against a webcam, showed alternate version of the vehicle, also in August of 2009, Best Buy ran a circular with an AR code which allowed the users with webcam to interact with the product in 3D. One of the companies who is involved in AR research is Son. Sony started its research on this technology back in 1994 with the help of 2D barcodes recognition (marker approach), followed by development of VAIO “PCG-C1” personal computers which was equipped with a special software capable of automatically recognizing “CyberCode”(2D barcode for enabling AR applications). Based on these technologies, Sony announced the development of “Smart AR”, an integrated AR technology that allows additional information such as virtual objects, or images and texts that usually can not be identified by visual perception alone to be displayed on a device such as smartphone, when capturing visuals through camera of such devices. Read more

Turning Your PC into PS3 with Sony’s Move.ME

March 29, 2011 · Filed Under Trendy Products · Comments Off on Turning Your PC into PS3 with Sony’s Move.ME 

Sony Computer Entertainment America earlier this month has released a new software application helping hobbyist, academics, researchers, and students to turn their PCs in to PlayStation3 (PS3) with use of PlayStation Move motion controller as an input device on their own PCs. The new software application by the name of Move.ME could also help medical researchers to prototype, such applications as rehabilitation applications for patients undergoing physical therapy, as well as helping design students to develop new creative concepts in gaming within the areas of 3D modeling, motion capture as well as augmented reality. Read more

A new Marketing Face Lift for Brother’s Retinal Imaging Display

July 23, 2010 · Filed Under Trendy Products · 1 Comment 

Brother demonstrated the concept of a stationary type retinal imaging display which was developed by applying optical system technologies based on company’s laser printing technology and piezoelectric technologies for the first time at EXPO 2005 in Aichi, Japan. Brother continued its effort in this field by developing a spectacle type wearable RID prototype, and later in 2009 succeeded in down sizing the power source box responsible for storing light source module in this system. Brother since then has made some improvement to this prototype, and as a result felt the time is right to give a proper marketing name to this novel technology by calling it “AiRScouter”. The “Air” in this name expresses the RID which is lightweight and ease to wear, and combining that with “scout” which means “a person who gets information “. Read more

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