Teijin enters O2O marketing with its CELL FORM, a Two-Dimensional Data Communication Sheet

September 24, 2014 · Filed Under Trendy Products · Comments Off on Teijin enters O2O marketing with its CELL FORM, a Two-Dimensional Data Communication Sheet 

Teijin CELL FORM
With its introduction back in 2011 CELL FORM has enabled a secure connection to read the RFID identification tag via electromagnetic waves on an it ultra-thin, flat smart sheet. Today Teijin announced that it will expand the application of its CELL FORM into online-offline (O2O) marketing tool capable of interfacing with such devices as mobile phones or tablets. O2O is a marketing method which leads the consumer from online to actual stores by providing information and coupons using consumers’ mobile devices. The smart sheet incorporates @CELL data communication technology which was developed by a University of Tokyo spin-off venture company, CELLCROSS CO., Ltd. And specialized materials and manufacturing know-how developed by Teijin. Read more

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